Coaching Companies: Do You Coach a Company or an Individual?

www.incedogroup.com

Coaches coach individuals, don’t they? Or when they coach an individual are they really coaching companies? Of course, the first response is that it depends on the level of the person you are coaching in a company and their sphere of influence. Let’s say that you are coaching a senior-level executive, someone in the C-suite or even the owner of the company. Then are you coaching the company or the individual? Seems like a silly question, perhaps, because we don’t coach an entity, we coach people. But I believe that when we are working with someone senior enough to influence the direction of an organization, we are actually coaching companies, not just the individual.

The shifts and changes that occur with a company are indeed related to the shifts and changes that occur with the individual. The end result, however, is that the company changes. So in my mind if, as a coach, you are working with the C-suite or owner, you are not just coaching individuals but coaching companies. Let me know your thoughts.

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